The Fish Story That Did Not Land

There’s something to be said for knowing and then remembering your audience as you reflect on “IS THIS FIT FOR PURPOSE”

When preparing to communicate, whether it be in a one-to-one conversation, speaking to a group, or writing an email, it’s worth pausing for a moment to think about who you’re talking to.

Who are they? What are you hoping to achieve? Is this a social or professional engagement?

Understanding who your audience is and why they’re listening, mitigates the risks of not being understood, heard or taken seriously. As I mention on my website, I’m very picture oriented. When I listen, my mind naturally fills with analogies, drawing on past conversation and situational memories. It’s for me, how I process information and connect the dots, weaving together ideas and experiences into something that makes sense to me—and hopefully to others as well.

One moment I recall that reminded me of the importance in being present and aware of the situation, timing, and audience happened during a meeting with a senior MP. He was distinguished and known for his love of proper etiquette. As he was praising his team, I wanted to compliment his leadership, so I smiled and said, “Well, you know, a fish rots from the head.”

I meant it as a light-hearted nod to his leadership, but as soon as the words left my mouth, I realized this was one of those sayings better suited to a less formal setting. His puzzled look made it clear that my timing and picture painted example hadn’t landed as I intended. Instead of adding to the moment, I felt like I’d just derailed it.

In a bit of a panic, I tried to explain the analogy, but it only made things more awkward as I tried to compensate with a clumsy, unrehearsed attempt to explain the anatomy of a fish. When I think about that conversation now, I still have that feeling of wanting to hide under the covers certainly one of those times where you walk away thinking, “Well that could’ve gone better.” The analogy might have worked in a different context, but it just didn’t fit this situation with this audience.

The lesson was clear: ALWAYS keep in the forefront of your mind the question, is this fit for purpose, when considering the situation, timing, and audience. 

Even the best analogies can miss the mark if they’re not suited to the moment or the people you’re talking to.